Kaier lighting, good quality is not only 315, but also 365 -- 20 years of ingenuity to create high-quality products, adhere to the integrity of the brand


Release Time:

2023-03-16

March 15 is the International Consumer Rights Day. At this time of the year, topics such as making and selling fake goods, counterfeiting, plagiarism and infringement will be on the hot search.

March 15 is the International Consumer Rights Day. At this time of the year, topics such as making and selling fake goods, counterfeiting, plagiarism and infringement will be on the hot search. The major media exposed the misdeeds of illegal merchants through public opinion, causing the attention of the whole society to consumers' rights and interests, not only improving consumers' awareness of safeguarding rights, but also forcing enterprising enterprises to improve product quality, forming a virtuous circle.

20 years of surging forward, determined quality

 

  In the highly competitive lighting industry, there are only a few enterprises that can operate steadily for 20 years, still stand still and maintain rapid development, and Kaier Lighting is one of them. Standing on the threshold of the next 20 years, looking back on the past turbulent years, the development history of Kelvin lighting is both magnificent and breathtaking.
On this 315 Consumer Rights Day, I would like to share with you the story of Kaier Lighting from being complained by customers at the beginning of the transformation of LED to technical breakthrough and transformation.

In 2012, it was the early stage of the transformation from Kelvin lighting to LED lighting. Like most enterprises that have transformed from traditional lighting to LED lighting, Kelvin lighting's LED transformation is also very difficult, and its business development is extremely difficult. A Shanghai customer who has cooperated with Kaier Lighting for nearly 10 years ordered 6000 downlights. A few days after the delivery of the first 1500, we received a short message from the customer: "Xuguang, we have been cooperating for so long. Say a heartfelt word. If we are not prepared, we should make your energy-saving lamp down-to-earth." Mr. Hong Xuguang, the chairman of the board, felt puzzled, and immediately called the customer, but the other party did not answer.
Hong Xuguang, the chairman of the board, felt very desperate and fell into deep meditation. In the afternoon of the same day, I took the person in charge of technology, production and process directly to the customer office in Shanghai. When they arrived at the scene, the customer took out dozens of downlight samples, threw them in front of everyone and said, "You can use your mobile phone to measure and see, the strobe is too serious, and your eyes can blink! It can't be solved in three days, all the goods are returned and the order is cancelled." According to the chairman of the board, Hong Xuguang recalled that he was not confident to have any argument with the customer at that time, and after expressing his apology, he rushed back to the factory overnight with the samples.
When he returned to the factory, he immediately called the technical department and the quality department to work overnight. He personally sat down with seven technical backbones and three quality personnel, from chip to driver to process, and worked hard to solve the problem one by one. "Before that, my heart has been hanging. It is not a question of orders. It is a question of whether the development direction is correct or not, and a strategic question of life and death." When talking about this experience, the chairman Hong Xuguang still feels palpitated, But he will soon raise his voice again: "I want to thank that customer. This event directly led to the birth of a new patent and a new driver circuit design scheme, which established our dominant position in the field of LED lighting."

Because of the difference between traditional light source and LED light source, many customers have concerns about new things. To this end, Chairman Hong Xuguang took his products and drove around nearly 100 core customers in 15 provincial regions across the country in three months. He personally demonstrated and trained them, compared LED lighting with traditional lighting, and made forward-looking analysis and explanation of its application prospects, which laid an important foundation for the company's development in the early stage of transformation.
Today, under the leadership of Chairman Hong Xuguang, Kaier Lighting continues to work hard in the LED lighting industry, constantly consolidating its moat and making its business bigger and stronger. In November 2016, it became the first "new third board" listed company in Chun'an, and is now moving towards a higher goal.

The lighting industry is a sunrise industry with unlimited business opportunities. Some illegal manufacturers also want to take a share, so they reduce costs by using inferior materials, and produce and sell fake and shoddy products with no guarantee of quality. The result is that it not only makes consumers lose confidence in lighting products, but also brings huge impact and loss to manufacturers who really adhere to quality, which hinders the healthy development of the entire industry.
As a brand lighting enterprise that has stood for 20 years in the industry, Kaier Lighting has taken integrity and quality as its business values since its inception and has always adhered to them. In order to ensure the stable quality of the products, Kaier Lighting introduced the business philosophy of scientific management and lean production, and obtained the ISO 9001 and ISO 14001 quality management system certificates issued by the authoritative institutions. Realize standardized management and strict control of every link from product design to material selection, manufacturing, quality inspection, warehousing, etc.

  The lighting industry is a sunrise industry with unlimited business opportunities. Some illegal manufacturers also want to take a share, so they reduce costs by using inferior materials, and produce and sell fake and shoddy products with no guarantee of quality. The result is that it not only makes consumers lose confidence in lighting products, but also brings huge impact and loss to manufacturers who really adhere to quality, which hinders the healthy development of the entire industry.
As a brand lighting enterprise that has stood for 20 years in the industry, Kaier Lighting has taken integrity and quality as its business values since its inception and has always adhered to them. In order to ensure the stable quality of the products, Kaier Lighting introduced the business philosophy of scientific management and lean production, and obtained the ISO 9001 and ISO 14001 quality management system certificates issued by the authoritative institutions. Realize standardized management and strict control of every link from product design to material selection, manufacturing, quality inspection, warehousing, etc.