Kaier Lighting was honored as "China's Top Ten Home Lighting Brands and China's Top Ten Light Source Brands"

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Yesterday, the 7th South China Sea Lighting Forum and the 2020 "Bright Award" award ceremony was grandly opened at the Langyue Hotel, Fulin, Shishan Town, Foshan Hi-tech Zone.

  Yesterday, the 7th South China Sea Lighting Forum and the 2020 "Bright Award" award ceremony was grandly opened at the Langyue Hotel, Fulin, Shishan Town, Foshan Hi-tech Zone.
The event was hosted by the Foshan National High-tech Zone Management Committee, the People's Government of Shishan Town, Nanhai District, Foshan City, the Lighting Industry Association of Nanhai District, Foshan City, and jointly sponsored by the China (Hardware) Communication Channel Alliance and the National Lighting Industry Research Institute, and the strategic cooperation of the Sino-Science Semiconductor Technology Innovation Center, Nanhai District, Foshan City.

  After several rounds of voting competition, "CARE" Kaier Lighting, with its high popularity, stood out from more than 30000 lighting enterprises, and was awarded the top ten domestic lighting brands in China and the top ten light source brands in China at the 2020 Guangming Awards. This is an honor for all Kaier people!

  The theme of the "Bright Award" is "to transmit brand value with light". The selection method of the Bright Award is that consumers, industry leaders and industry experts jointly select it through public voting. It is a recognition of enterprises and individuals who have made outstanding contributions to the development of China's lighting industry.
Adhere to brand development strategy
Brand is a tool for enterprises to establish good relations with consumers, and also a sharp tool for enterprises to win the market. It includes consumers' overall feeling and evaluation of the brand, including brand cognition, brand personality, brand positioning, brand interests and emotional communication between the brand and consumers.
In order to survive and develop in the fierce market competition, any enterprise must formulate its own brand strategy, and brand research is an important means for enterprises to understand the current situation and trend of brands.
Kaier Lighting has always attached great importance to brand building, because we are convinced that a strong brand image has a strong appeal to consumers, which is also the main starting point of Kaier Lighting brand strategy.

 This award reinforces the "CARE" brand again. It is the recognition of the majority of consumers for the excellent product quality, perfect after-sales service, beautiful cultural value, and excellent management team of Kaier. It is also a kind of trust between Kaier Lighting and consumers that has been established through the long-term hard work of Kaier Lighting in the past 20 years.
Face difficulties and move forward to the future
The escalating Sino US trade war, combined with the COVID-19 in 2020, has increased the downward pressure on the domestic and global economy. Against such a difficult background, the lighting industry is still struggling to move forward. The "Bright Award" is both an acknowledgement and an inspiration for lighting enterprises that are struggling to make progress. It allows excellent brands to be recognized and promoted, and encourages excellent lighting people to face difficulties and move forward.
As an outstanding representative in the field of LED light sources, Kaier Lighting will continue to improve its own industrial ecological construction in the future, start with product quality, carry out intensive efforts in brand growth and channel construction, and promote the gradual transformation of enterprises from "Made in China" to "Made in China".