Walking with Love, Forge and Deepen Cultivation, Kai Er Lighting Ball Bubble King National Tour PK Tournament Hotly Launched

 

On June 6th, the Kaier Lighting Ball Bubble King National Tour PK Tournament, with the theme of "Walking with Love and Deepening Cultivation," was launched in Shaoguan, Guangdong. This event focuses on upgrading the brand's core strategy and exploring new directions for high-quality development of Kaier Lighting.

Key executives such as Qiu Yongshuang, General Manager of Shaoguan Henghui Lighting, Hong Jinbo, General Manager of Kaier Lighting Marketing Department, Wang Jun, General Manager of Kaier Lighting Business Unit, Zhang Xiayong, Head of Guangdong Provincial Operations Center, He Yanling, Vice Dean of Kaier Lighting Business School, as well as Wang Yang, General Manager of Zhongshan Doushang Technology Co., Ltd., and Kaier dealers from all over Shaoguan, gathered together to witness Kaier Lighting embracing the changes of the new era, advancing together, and pointing at the lighting market with a focus on gathering momentum and innovation in the new development cycle of the industry!

 

 

In the afternoon of that day, people from dealerships in Kiel arrived at the conference venue one after another. Everyone was enthusiastic, and at the same time, Kiel prepared exquisite gifts for each dealer's family. The conference venue was filled with a joyful atmosphere.

 

 

Gathering of thousands of merchants, striving for excellence

The meeting opened in a lively atmosphere, and Qiu Yongshuang, General Manager of Shaoguan Henghui Lighting, delivered a welcome speech. He reviewed the development process of Shaoguan Henghui Lighting and thanked Kaier Lighting and its partners for their support and trust. He emphasized that the theme of this year's conference, "Walking with Love and Deepening Cultivation," is not only the inheritance of the corporate culture of Kaier Lighting, but also a precise grasp of the market environment. The market is becoming more professional, and it is necessary to have a deep understanding of market demand and improve professional abilities. He hopes that all dealers will do their best in this PK competition to help Kaier Lighting expand and strengthen its business.

 

Qiu Yongshuang, General Manager of Shaoguan Henghui Lighting

 

Insight into the market and seize opportunities

In the subsequent marketing planning empowerment report, Hong Jinbo, General Manager of Marketing Department of Kaier Lighting, analyzed the overall situation of Kaier, achievements in 2023, and business plan for 2024. He mentioned that Kaier Lighting's revenue and shipment indicators increased by 20% compared to the previous year, achieving a win-win situation in the market and reputation. At the same time, in 2024, we must adhere to the business guidance of "gathering high-quality products, expanding production capacity, empowering terminals, and promoting development", seize market opportunities and deeply explore the market through precise market positioning and differentiated product strategies. Mr. Hong's report has pointed out the development direction for all dealers and provided profound inspiration.

 

Hong Jinbo, General Manager of Kaier Lighting Marketing Department

 

 

New and explosive products, combined to launch an attack

Products are the foundation for winning the market. In order to meet the challenges and opportunities faced in the process of brand upgrading, Wang Jun, General Manager of Kaier Lighting Business Unit, took the stage to release Kaier's new products, committed to promoting product innovation and upgrading, optimizing product matrix, strengthening product market competitiveness, forming a product strategy of new products+explosive products, achieving brand upgrading driven by products, and driving product sales with brands. Mr. Wang stated that this year, while adhering to the development strategy of "avoiding eye damage", Kaier has launched a new product called eye protection bubble. The light is soft and stable, non flickering, anti glare, effectively reducing eye irritation, protecting vision, and providing users with a comfortable lighting environment.

 

Wang Jun, General Manager of Kaier Lighting Business Unit

 

Marketing drainage and empowering channels

He Yanling, Vice Dean of Kaier Lighting Business School, took the stage to share "Huge Investment Promotion · Brand Empowerment". He said that in the era of mobile Internet, online drainage, offline transactions, the new marketing drainage model for dealers, is of great strategic significance. In 2024, the Kaier brand marketing will combine a popular approach among young people with the film and television IP "Changjin Lake" for bundled marketing, further enriching the brand's connotation. There will also be CCTV exhibitions and uninterrupted promotion on hundreds of portal websites throughout the year, comprehensively enhancing brand awareness and influence.

 

He Yanling, Vice Dean of Kaier Lighting Business School

 

Douyin Wins the Future, Performance Doubles

Wang Yang, General Manager of Zhongshan Shuoshang Technology Co., Ltd., shared the "Tiktok City Drainage Practice". Lecturer Wang called on all Kyle dealers to learn short video marketing, grasp the traffic dividend, and start from the aspects of operation logic, IP positioning, account establishment, etc., so that Kyle dealers can quickly understand the overall logic of Tiktok operation and master the core skills of Tiktok operation.

 

Wang Yang, General Manager of Zhongshan Doushang Technology Co., Ltd

 

Glory to the extreme, a beautiful tale of Kel

Kaier dealers are like shining stars, stationed in Guangdong, standing on the front line, facing consumers directly and shining with dazzling brilliance. In the past year, countless excellent dealers have emerged. To thank them for their contributions, this event has presented three awards: Emerging Award, Excellent Dealer Award, and Wind and Rain Boat Award.

 

Behind their brilliant performance, there are many things that we can learn from together. During the dealer sharing session, multiple dealer representatives gave speeches, sharing their respective experiences in distribution, market expansion, employee training, and after-sales support, demonstrating their confidence and determination to progress and grow together with Kaier Lighting.

 

 

Unite our hearts and work together to create a new chapter. Thanks to the family members of Kaier Lighting who have traveled not far but a hundred miles, embracing each other and constantly growing, breaking through the boundaries of their abilities, the opening ceremony of the Kaier Lighting Bubble King National Tour PK Tournament has come to a successful conclusion!

 

 

In 2024, in the 22nd year of the Kaier era, we will deeply cultivate and gather momentum to seek long-term development, support businesses and strengthen terminals, always adhere to the win-win business philosophy and work hand in hand with the Kaier people to deepen the high-quality development of the brand!