Kaier Lighting: Steady Progress for 22 Years, Innovative Strategy Starts a New Development Cycle

The current lighting market is not more difficult, but more professional, which will force every enterprise to innovate in various aspects of research, production, supply and marketing. This innovation is the key to driving mid to high end brands like Kaier Lighting forward and gaining greater market space.

On June 6th, the 2024 Kai'er Lighting Ball Bubble King National Tour PK Tournament, "Walking with Love and Deepening Cultivation," was launched in Shaoguan, Guangdong. All Kai'er people unified their thoughts, goals, and actions, and with a proactive and innovative attitude, began the next development cycle.

Walking with love, Kiel accumulates knowledge and strives for excellence

Since its establishment, Kaier Lighting has gone through 22 years and has three major production bases. Its strong production capacity has played a supporting role in Kaier's stable development and has become a reliable support for dealers to explore the market. It is understood that Kaier Lighting has established four major warehousing bases, namely Zhejiang Warehouse, East China Warehouse, South China Warehouse, and Tianhong Warehouse. The core purpose of these more refined measures and investments in regional markets is to continuously create new value through server-side investment and innovation.

The Shaoguan market in Guangdong is a benchmark for Kaier Lighting nationwide. Hong Jinbo, General Manager of Marketing Department of Kaier Lighting, said that as a key development market in Kaier, Shaoguan market will fully utilize local policy resources, metal resources, manufacturing resources, and cultural and tourism resources to promote high-quality development in Kaier. Meanwhile, the successful experience gained by Kaier in the Shaoguan market will be promoted nationwide.

Forge and cultivate deeply, with strong efforts from Kaier to deeply cultivate the market

Mr. Hong mentioned that in the past year, indicators such as payment collection and shipment of Kaier Lighting have increased by 20% year-on-year. Kaier once again proves that as long as there are good products, good quality, good service, and long-term branded operations, we can definitely win a win-win situation in the market and reputation, and achieve long-term development of the brand.

In this event, Kaier announced a clear and practical annual plan to the public, adhering to the business guiding principle of "gathering high-quality products, expanding production capacity, empowering terminals, and promoting development". In order to better repay the trust of dealers and the favor of users, Kaier Lighting will make three-dimensional efforts from four dimensions: first, upgrade the brand image, collaborate with the film and television IP "Changjin Lake" for joint marketing, and use the opportunity to spread; The second is to enhance brand height, including the joint creation of the top ten brands and a hundred media outlets, to enhance brand height; The third is the four upgrade principle, which includes upgrading technology, upgrading technology, upgrading materials, and upgrading performance and price; The fourth is strategic products, upgrading strategic products, and promoting development from point to area.

Kaier is well aware of the development pressure in recent years, but with the support of distributors and industry, it can still deeply cultivate in segmented markets. Among them, the biggest driving force lies in the dealer's strong support and cooperation with Kaier. This event proves this point very well.

From this event, it can be seen that the long-term goal of Kaier Lighting is not satisfied with the brand's growth and strength, but also with the continuous trust and cooperation of more users and customers to meet people's aspirations for a better life and contribute to the high-quality development of the country.